How to create a great ad like the one you see in the super bowl.

This is the first in a new Co.Create series called Master Class wherein top talents from various creative fields explain, in detail, how they do what they do.

Post Super Bowl XLVI: How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf. —->This is Part One.

(via fastcompany)

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    How to create a great ad like the one you see in the super bowl.
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